Your Launch Plan - Susanne Dunlap Author & Book Coach

Return to course: 2-Part Romance Your Writing, Romance Your Reader

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2-Part Romance Your Writing, Romance Your Reader

For the Love of Romance
What Romance Readers Expect
The No Cheating Sheet
The 5W Process

Create Your Loving Couple
Give Them Friends & Foes
Build a World for Them (and Your Readers)
Love Defies Logic—but Your Story Shouldn't

Bring Your A-Game—and Have Fun
Don't Be Afraid to Make a Scene
Structure and Story Beats
Be Crafty

Step 9: Be Willing to Break It
Step 10: Be Willing to Share It
Your Writing Checklist
What comes next?

Your Book Is a Teenager, Desperate to Fit In
Find Your Book's Niche: Sub-Genre Matters
Signal the Right Readers: Titles, Subtitles, and Blurbs
Beauty Is Skin Deep—at Least to Start

Choosing Your Publishing Strategy
Wide, Exclusive, and Everything in Between
Format As Strategy—eBook, Paperback, Hardcover, Audio
ISBNs, Imprints, and Metadata
Formatting Without Tears: Front Matter, Back Matter, and More
Positioning the Book You've Built
Series Strategy Before Upload: The Concept of Read-Through
Navigate the Amazon Jungle

Your Most Important Marketing Tools
The First Conversation Is Always Awkward
Don't Ghost Your Readers
Before You Publish: a Clear-Eyed Reality Check
Uploading Your Book

Your Launch Plan
Ads, Visibility, and What to Test First
Your First 30 Days After Launch

Your Launch Plan

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